TRACKER MAP
TRACKER CATEGORIES
TRACKING COMPANIES
Trackers Seen
-
1.
The Weather Company
98.3%
IBM
-
2.
Truste Consent
98.2%
TrustArc
-
3.
Google Tag Manager
96.9%
Google
-
4.
Lotame
91.9%
Lotame Solutions, Inc.
-
5.
DoubleClick
91.8%
Google
-
6.
Amazon Adsystem
91.4%
Amazon
-
7.
Criteo
87.0%
Criteo S.A.
-
8.
Polyfill.io
84.1%
-
-
9.
Optimizely
83.3%
Optimizely
-
10.
ScoreCard Research
82.3%
comScore, Inc.
-
11.
Sourcepoint
82.0%
-
-
12.
Taboola
76.8%
Taboola
-
13.
Index Exchange
65.3%
Index Exchange, Inc.
-
14.
Google
53.6%
Google
-
15.
Google Fonts
49.8%
Google
-
16.
Kampyle
42.9%
Medallia Inc.
-
17.
Integral Ad Science
42.7%
Integral Ad Science, Inc.
-
18.
Google Syndication
41.3%
Google
-
19.
Google APIs
38.3%
Google
-
20.
Amazon CloudFront
22.3%
Amazon
-
21.
Moat
13.7%
Oracle
-
22.
Google Static
9.7%
Google
-
23.
JW Player
9.4%
JW Player
-
24.
TrustArc
7.6%
TrustArc
-
25.
Twitter
7.0%
Twitter
-
26.
Amazon Web Services
6.0%
Amazon
-
27.
Akamai Technologies
6.0%
Akamai Technologies
-
28.
AppNexus
5.9%
AppNexus Inc.
-
29.
Rubicon
5.7%
The Rubicon Project, Limited
-
30.
Advertising.com
5.7%
Verizon
-
31.
TripleLift
5.6%
TripleLift, Inc.
-
32.
OpenX
5.6%
OpenX Software Ltd.
-
33.
Mapbox
5.2%
-
-
34.
Perfect Market
5.1%
Perfect Market
-
35.
NetRatings SiteCensus
4.2%
Nielsen
-
36.
TradeDesk
3.7%
The Trade Desk
-
37.
Yahoo!
3.3%
Verizon
-
38.
Turn Inc.
2.9%
Singtel
-
39.
LiveRamp
2.8%
Acxiom
-
40.
Adobe Audience Manager
2.8%
Adobe
-
41.
New Relic
2.8%
New Relic
-
42.
Bidswitch
2.7%
BIDSWITCH GmbH
-
43.
DoubleVerify
2.7%
DoubleVerify Inc.
-
44.
BlueKai
2.7%
Oracle
-
45.
TRUSTe Notice
2.5%
TrustArc
-
46.
Aggregate Knowledge
2.2%
Neustar
-
47.
Adform
2.2%
Adform A/S
-
48.
PubMatic
2.2%
PubMatic, Inc.
-
49.
Sizmek
2.1%
Sizmek Technologies, Inc.
-
50.
PowerLinks
2.1%
PowerLinks
-
51.
MediaMath
1.9%
MediaMath, Inc.
-
52.
Media.net
1.9%
Media.net Advertising FZ-LLC
-
53.
Tapad
1.8%
Telenor Group
-
54.
Facebook
1.7%
Facebook
-
55.
INFOnline
1.7%
INFOnline
-
56.
BurdaForward
1.7%
Hubert Burda Media
-
57.
Mixpanel
1.7%
Mixpanel
-
58.
Bootstrap CDN
1.6%
BootstrapCDN
-
59.
Evidon
1.6%
-
-
60.
AdGear
1.6%
Samsung
-
61.
CloudFlare
1.5%
Cloudflare
-
62.
Rhythmone Beacon
1.5%
RhythmOne, LLC
-
63.
Merkle RKG
1.5%
Dentsu Aegis Network
-
64.
DynAdmic
1.5%
-
-
65.
Dotomi
1.5%
Conversant Europe Ltd.
-
66.
DataXu
1.5%
Dataxu, Inc.
-
67.
InsightExpress
1.5%
Millward Brown
-
68.
jQuery
1.4%
JS Foundation
-
69.
Typekit by Adobe
1.4%
Adobe
-
70.
Dstillery
1.4%
Dstillery
-
71.
eXelate
1.4%
Nielsen
-
72.
Rocket Fuel
1.3%
Sizmek Technologies, Inc.
-
73.
Quantcast
1.3%
Quantcast International Limited
-
74.
Magnetic
1.2%
Magnetic
-
75.
Bidtellect
1.2%
Bidtellect, Inc
-
76.
Krux Digital
1.2%
Salesforce
-
77.
Videology
1.2%
Videology Ltd.
-
78.
SiteScout
1.1%
SiteScout
-
79.
Beachfront Media
1.1%
-
-
80.
AddThis
1.1%
Oracle
-
81.
SundaySky
1.0%
SundaySky
-
82.
Connexity
1.0%
Connexity
-
1.
LiveRamp
2.8%
Acxiom
-
2.
Adform
2.2%
Adform A/S
-
3.
Adobe Audience Manager
2.8%
Adobe
-
4.
Typekit by Adobe
1.4%
Adobe
-
5.
Akamai Technologies
6.0%
Akamai Technologies
-
6.
Amazon Adsystem
91.4%
Amazon
-
7.
Amazon Web Services
6.0%
Amazon
-
8.
Amazon CloudFront
22.3%
Amazon
-
9.
AppNexus
5.9%
AppNexus Inc.
-
10.
Bidswitch
2.7%
BIDSWITCH GmbH
-
11.
Bidtellect
1.2%
Bidtellect, Inc
-
12.
Bootstrap CDN
1.6%
BootstrapCDN
-
13.
CloudFlare
1.5%
Cloudflare
-
14.
ScoreCard Research
82.3%
comScore, Inc.
-
15.
Connexity
1.0%
Connexity
-
16.
Dotomi
1.5%
Conversant Europe Ltd.
-
17.
Criteo
87.0%
Criteo S.A.
-
18.
DataXu
1.5%
Dataxu, Inc.
-
19.
Merkle RKG
1.5%
Dentsu Aegis Network
-
20.
DoubleVerify
2.7%
DoubleVerify Inc.
-
21.
Dstillery
1.4%
Dstillery
-
22.
Facebook
1.7%
Facebook
-
23.
Google APIs
38.3%
Google
-
24.
Google Tag Manager
96.9%
Google
-
25.
Google Syndication
41.3%
Google
-
26.
Google
53.6%
Google
-
27.
DoubleClick
91.8%
Google
-
28.
Google Static
9.7%
Google
-
29.
Google Fonts
49.8%
Google
-
30.
BurdaForward
1.7%
Hubert Burda Media
-
31.
The Weather Company
98.3%
IBM
-
32.
Index Exchange
65.3%
Index Exchange, Inc.
-
33.
INFOnline
1.7%
INFOnline
-
34.
Integral Ad Science
42.7%
Integral Ad Science, Inc.
-
35.
jQuery
1.4%
JS Foundation
-
36.
JW Player
9.4%
JW Player
-
37.
Lotame
91.9%
Lotame Solutions, Inc.
-
38.
Magnetic
1.2%
Magnetic
-
39.
Kampyle
42.9%
Medallia Inc.
-
40.
Media.net
1.9%
Media.net Advertising FZ-LLC
-
41.
MediaMath
1.9%
MediaMath, Inc.
-
42.
InsightExpress
1.5%
Millward Brown
-
43.
Mixpanel
1.7%
Mixpanel
-
44.
Aggregate Knowledge
2.2%
Neustar
-
45.
New Relic
2.8%
New Relic
-
46.
eXelate
1.4%
Nielsen
-
47.
NetRatings SiteCensus
4.2%
Nielsen
-
48.
OpenX
5.6%
OpenX Software Ltd.
-
49.
Optimizely
83.3%
Optimizely
-
50.
BlueKai
2.7%
Oracle
-
51.
Moat
13.7%
Oracle
-
52.
AddThis
1.1%
Oracle
-
53.
Perfect Market
5.1%
Perfect Market
-
54.
PowerLinks
2.1%
PowerLinks
-
55.
PubMatic
2.2%
PubMatic, Inc.
-
56.
Quantcast
1.3%
Quantcast International Limited
-
57.
Rubicon
5.7%
The Rubicon Project, Limited
-
58.
Rhythmone Beacon
1.5%
RhythmOne, LLC
-
59.
Krux Digital
1.2%
Salesforce
-
60.
AdGear
1.6%
Samsung
-
61.
Turn Inc.
2.9%
Singtel
-
62.
SiteScout
1.1%
SiteScout
-
63.
Rocket Fuel
1.3%
Sizmek Technologies, Inc.
-
64.
Sizmek
2.1%
Sizmek Technologies, Inc.
-
65.
SundaySky
1.0%
SundaySky
-
66.
Taboola
76.8%
Taboola
-
67.
Tapad
1.8%
Telenor Group
-
68.
TradeDesk
3.7%
The Trade Desk
-
69.
TripleLift
5.6%
TripleLift, Inc.
-
70.
Truste Consent
98.2%
TrustArc
-
71.
TrustArc
7.6%
TrustArc
-
72.
TRUSTe Notice
2.5%
TrustArc
-
73.
Twitter
7.0%
Twitter
-
74.
Yahoo!
3.3%
Verizon
-
75.
Advertising.com
5.7%
Verizon
-
76.
Videology
1.2%
Videology Ltd.
-
77.
Polyfill.io
84.1%
-
-
78.
Mapbox
5.2%
-
-
79.
Sourcepoint
82.0%
-
-
80.
Beachfront Media
1.1%
-
-
81.
Evidon
1.6%
-
-
82.
DynAdmic
1.5%
-