TRACKER REACH

28.2%

of web traffic is tracked by Google

41.2%

of sites use the Google tracker

Data from May 2017 to September 2018.

SEEN ON THESE TYPES OF WEBSITES

23%
News and Portals
21%
Business
20%
Entertainment
16%
E-Commerce
8%
Reference

TRACKING TYPE

COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.

TRACKER CATEGORY

Advertising

Provides advertising or advertising-related services such as data collection, behavioral analysis or retargeting.

Learn about our tracker categories

What is a tracker?

SIMILAR TRACKERS

Presence on top sites