of web traffic is tracked by 1DMP
of the top 10,000 sites seen loading the 1DMP tracker
Data from June 2017 to April 2019.
COOKIES are files placed by the website, stored in the browser
that is used to identify you to the website.
Provides advertising or advertising-related services such as data collection, behavioral analysis or retargeting.
Learn about our tracker categories
What is a tracker?