Facebook

Owned by Facebook

TRACKER REACH

28.6%

of web traffic is tracked by Facebook

59.5%

of sites use the Facebook tracker

Data from May 2017 to March 2018.

SEEN ON THESE TYPES OF WEBSITES

26%
News and Portals
21%
Business
20%
E-Commerce
19%
Entertainment
8%
Recreation

TRACKING TYPE

COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.

TRACKER CATEGORY

Advertising

Provides advertising or advertising-related services such as data collection, behavioral analysis or retargeting.

Learn about our tracker categories

What is a tracker?

Presence on top sites