of web traffic is tracked by Yotpo
of the top 10,000 sites seen loading the Yotpo tracker
Data from November 2018 to January 2019.
COOKIES are files placed by the website, stored in the browser
that is used to identify you to the website.
FINGERPRINTING is a unique digital signature derived from the properties of your device.
Includes chat, email messaging, customer support, and other interaction tools.
Learn about our tracker categories
What is a tracker?