TRACKER RANK

36 /1034

Very prevalent

OPERATES UNDER

TRACKER REACH

2.7%

of web traffic is tracked by IAB Consent

1168

of the top 10,000 sites seen loading the IAB Consent tracker

Data from May 2018 to August 2020.

SEEN ON THESE TYPES OF WEBSITES

40%
Entertainment
33%
News and Portals
10%
Reference
10%
Business
3%
E-Commerce

TRACKING TYPE

COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.

TRACKER CATEGORY

Essential

Includes tag managers, privacy notices, and technologies that are critical to the functionality of a website.

Learn about our tracker categories

What is a tracker?

Presence on top sites