newsweek.com

2.6Mb of user data from trackers per page

20.0 TRACKERS
On average per page

What is a tracker?

Where does the data come from?

TRACKING METHODS

COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.

Learn more

FINGERPRINTING is a unique digital signature derived from the properties of your device.

Learn more

PROPORTION OF TRAFFIC

81.0%

Page loads from newsweek.com on which tracking occurred

REQUESTS TO TRACKERS

Tracking requests per page load

TRACKER MAP

TRACKER CATEGORIES

TRACKING COMPANIES

1. Google Tag Manager 94.6% Google
2. Sailthru Horizon 92.9% Sailthru
3. Live Intent 89.2% LiveIntent
4. Amazon CloudFront 89.0% Amazon
5. DoubleClick 88.7% Google
6. Amazon Advertising 87.0% Amazon
7. Spot.IM 77.9% Spot.IM Ltd.
8. Google Static 66.4% Google
9. Google APIs 64.6% Google
10. Google Fonts 63.8% Google
11. SpotX 59.6% RTL Group
12. AdsWizz 58.5% AdsWizz
13. AppNexus 56.7% AppNexus Inc.
14. PubMatic 56.0% PubMatic, Inc.
15. LiveRamp 55.9% Acxiom
16. Verizon Media 54.1% Verizon
17. MarketGid 52.9% MGID Inc.
18. Google Analytics 40.1% Google
19. ScoreCard Research Beacon 38.7% comScore, Inc.
20. ChartBeat 38.7% ChartBeat
21. Quantcast 38.6% Quantcast International Limited
22. Facebook 37.2% Facebook
23. Teads 36.6% Teads
24. Twitter 25.2% Twitter
25. Google 20.4% Google
26. Twitter Syndication 19.9% Twitter
27. Microsoft Clarity 17.1% Microsoft
28. Outbrain 17.1% Outbrain
29. Google Syndication 14.3% Google
30. Giphy 13.9% -
31. Conversant 12.3% Conversant
32. Rubicon 11.9% The Rubicon Project, Limited
33. TradeDesk 7.7% The Trade Desk
34. Yahoo! Analytics 7.4% Verizon
35. Parse.ly 7.2% Parse.ly
36. Quantcount 6.8% Quantcast International Limited
37. TripleLift 6.4% TripleLift, Inc.
38. Index Exchange 6.3% Index Exchange, Inc.
39. sovrn 5.9% Sovrn Holdings Inc
40. OpenX 5.7% OpenX Software Ltd.
41. Bidswitch 5.4% IPONWEB
42. Merkle RKG 4.9% Dentsu Aegis Network
43. Dotomi 4.6% Conversant
44. Criteo 4.5% Criteo
45. Yahoo! 4.5% Verizon
46. AddThis 4.1% Oracle
47. Zemanta 4.0% Zemanta, Inc.
48. Adobe Audience Manager 3.9% Adobe
49. Rhythmone Beacon 3.8% RhythmOne, LLC
50. Turn Inc. 3.7% Singtel
51. SMART AdServer 3.7% Smart Adserver
52. SiteScout by Centro 3.6% Centro
53. Lotame 3.5% Lotame
54. MediaMath 2.9% MediaMath, Inc.
55. AMP Project 2.8% Google
56. Beachfront Media 2.8% -
57. Adyoulike 2.8% Adyoulike
58. ShareThrough 2.7% Sharethrough, Inc
59. Triton Digital 2.6% Triton Digital
60. Undertone 2.5% Perion
61. Kargo 2.3% Kargo
62. Taboola 2.3% Taboola
63. Smaato 2.3% Smaato
64. Beeswax 2.2% Beeswax
65. 33Across 2.1% 33Across
66. Media.net 2.1% Media.net Advertising FZ-LLC
67. Nativo 2.1% Nativo
68. gumgum 2.1% GumGum
69. Permutive 2.0% Permutive, Inc.
70. DeepIntent 2.0% Deep Intent
71. YouTube 1.9% Google
72. Seedtag 1.9% Seedtag Advertising S.L
73. StackAdapt 1.8% StackAdapt
74. DoubleVerify 1.8% DoubleVerify
75. Adelphic 1.8% Adelphic
76. Adform 1.8% Adform
77. Hotjar 1.7% Hotjar
78. Tapad 1.7% Telenor Group
79. StickyAds 1.7% Comcast
80. Acceptable Ads Exchange 1.6% -
81. Instagram 1.6% Facebook
82. ad-delivery.net 1.6% -
83. BlueKai 1.6% Oracle
84. Adtheorent 1.6% AdTheorent, Inc
85. Google Photos 1.5% Google
86. Art19 1.5% Art19
87. Yahoo! Ad Manager Plus 1.5% Verizon
88. eXelate 1.4% Nielsen
89. Acuity Ads 1.4% Acuity Ads
90. Simpli.fi 1.4% Simplifi Holdings Inc.
91. Aggregate Knowledge 1.3% Neustar
92. RTB House 1.3% RTB House S.A.
93. Improve Digital 1.3% Improve Digital
94. DataXu 1.2% DataXu
95. Bing Ads 1.1% Microsoft

1. Giphy 13.9% -
2. Beachfront Media 2.8% -
3. Acceptable Ads Exchange 1.6% -
4. ad-delivery.net 1.6% -
5. 33Across 2.1% 33Across
6. Acuity Ads 1.4% Acuity Ads
7. LiveRamp 55.9% Acxiom
8. Adelphic 1.8% Adelphic
9. Adform 1.8% Adform
10. Adobe Audience Manager 3.9% Adobe
11. AdsWizz 58.5% AdsWizz
12. Adtheorent 1.6% AdTheorent, Inc
13. Adyoulike 2.8% Adyoulike
14. Amazon CloudFront 89.0% Amazon
15. Amazon Advertising 87.0% Amazon
16. AppNexus 56.7% AppNexus Inc.
17. Art19 1.5% Art19
18. Beeswax 2.2% Beeswax
19. SiteScout by Centro 3.6% Centro
20. ChartBeat 38.7% ChartBeat
21. StickyAds 1.7% Comcast
22. ScoreCard Research Beacon 38.7% comScore, Inc.
23. Conversant 12.3% Conversant
24. Dotomi 4.6% Conversant
25. Criteo 4.5% Criteo
26. DataXu 1.2% DataXu
27. DeepIntent 2.0% Deep Intent
28. Merkle RKG 4.9% Dentsu Aegis Network
29. DoubleVerify 1.8% DoubleVerify
30. Facebook 37.2% Facebook
31. Instagram 1.6% Facebook
32. Google Tag Manager 94.6% Google
33. DoubleClick 88.7% Google
34. Google Static 66.4% Google
35. Google APIs 64.6% Google
36. Google Fonts 63.8% Google
37. Google Analytics 40.1% Google
38. Google 20.4% Google
39. Google Syndication 14.3% Google
40. AMP Project 2.8% Google
41. YouTube 1.9% Google
42. Google Photos 1.5% Google
43. gumgum 2.1% GumGum
44. Hotjar 1.7% Hotjar
45. Improve Digital 1.3% Improve Digital
46. Index Exchange 6.3% Index Exchange, Inc.
47. Bidswitch 5.4% IPONWEB
48. Kargo 2.3% Kargo
49. Live Intent 89.2% LiveIntent
50. Lotame 3.5% Lotame
51. MarketGid 52.9% MGID Inc.
52. Media.net 2.1% Media.net Advertising FZ-LLC
53. MediaMath 2.9% MediaMath, Inc.
54. Microsoft Clarity 17.1% Microsoft
55. Bing Ads 1.1% Microsoft
56. Nativo 2.1% Nativo
57. Aggregate Knowledge 1.3% Neustar
58. eXelate 1.4% Nielsen
59. OpenX 5.7% OpenX Software Ltd.
60. AddThis 4.1% Oracle
61. BlueKai 1.6% Oracle
62. Outbrain 17.1% Outbrain
63. Parse.ly 7.2% Parse.ly
64. Undertone 2.5% Perion
65. Permutive 2.0% Permutive, Inc.
66. PubMatic 56.0% PubMatic, Inc.
67. Quantcast 38.6% Quantcast International Limited
68. Quantcount 6.8% Quantcast International Limited
69. RTB House 1.3% RTB House S.A.
70. SpotX 59.6% RTL Group
71. Rubicon 11.9% The Rubicon Project, Limited
72. Rhythmone Beacon 3.8% RhythmOne, LLC
73. Sailthru Horizon 92.9% Sailthru
74. Seedtag 1.9% Seedtag Advertising S.L
75. ShareThrough 2.7% Sharethrough, Inc
76. Simpli.fi 1.4% Simplifi Holdings Inc.
77. Turn Inc. 3.7% Singtel
78. Smaato 2.3% Smaato
79. SMART AdServer 3.7% Smart Adserver
80. sovrn 5.9% Sovrn Holdings Inc
81. Spot.IM 77.9% Spot.IM Ltd.
82. StackAdapt 1.8% StackAdapt
83. Taboola 2.3% Taboola
84. Teads 36.6% Teads
85. Tapad 1.7% Telenor Group
86. TradeDesk 7.7% The Trade Desk
87. TripleLift 6.4% TripleLift, Inc.
88. Triton Digital 2.6% Triton Digital
89. Twitter 25.2% Twitter
90. Twitter Syndication 19.9% Twitter
91. Verizon Media 54.1% Verizon
92. Yahoo! Analytics 7.4% Verizon
93. Yahoo! 4.5% Verizon
94. Yahoo! Ad Manager Plus 1.5% Verizon
95. Zemanta 4.0% Zemanta, Inc.