Yahoo! Ad Exchange

Owned by Verizon

https://www.verizonmedia.com/advertising

TRACKER RANK

685 /995

Relatively prevalent

TRACKER REACH

0.04%

of web traffic is tracked by Yahoo! Ad Exchange

76

of the top 10,000 sites seen loading the Yahoo! Ad Exchange tracker

Data from August 2019 to December 2020.

SEEN ON THESE TYPES OF WEBSITES

25%
News and Portals
23%
Business
23%
Entertainment
19%
E-Commerce
5%
Reference

TRACKING TYPE

COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.

TRACKER CATEGORY

Advertising

Provides advertising or advertising-related services such as data collection, behavioral analysis or retargeting.

Learn about our tracker categories

What is a tracker?

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Presence on top sites