Yahoo! Ad Exchange

Owned by Verizon

https://www.verizonmedia.com/advertising

TRACKER RANK

578 /1192

Relatively prevalent

TRACKER REACH

0.08%

of web traffic is tracked by Yahoo! Ad Exchange

263

of the top 10,000 sites seen loading the Yahoo! Ad Exchange tracker

Data from August 2019 to September 2019.

SEEN ON THESE TYPES OF WEBSITES

32%
Business
29%
E-Commerce
15%
News and Portals
12%
Entertainment
6%
Recreation

TRACKING TYPE

COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.

FINGERPRINTING is a unique digital signature derived from the properties of your device.

TRACKER CATEGORY

Advertising

Provides advertising or advertising-related services such as data collection, behavioral analysis or retargeting.

Learn about our tracker categories

What is a tracker?

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Presence on top sites